Beauty Edge is a Southeast Asia-based beauty distributor, established in 2015. With operations in Singapore, Malaysia, and Thailand, we are a trusted partner for premium skincare and cosmetics brands looking to grow in the region. Our team of 90 experienced professionals brings together expertise in retail, e-commerce, and brand building to connect products with consumers effectively.
We work with leading retail chains such as Watsons, Guardian, Sasa, Eve&Boy, Beautrium, and more-delivering products to over 1,500 stores across three countries. Our on-ground team of 50+ beauty advisors supports consumer engagement, product education, and conversion at the point of sale.
Our dedicated e-commerce team manages brand flagship stores on Shopee and Lazada, with the capability to process over 2,000 orders daily. We are supported by robust warehouse and logistics operations that ensure smooth fulfillment and customer satisfaction.
Brands We’ve Worked With
We offer end-to-end marketing support, from strategy to execution. Our in-house team delivers integrated campaigns, combining PR, influencer engagement, digital advertising, sampling programs, and event activations. We collaborate closely with our brand partners to ensure tailored, high-impact visibility across channels.
Beauty Edge is the preferred partner for brands to reach beauty lovers in Southeast Asia. With keen industry knowledge and wide networks within the region, we help beauty brands succeed in moving their products abroad.
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